How we work

We start with the brand, not the features

If a tool would force you to dilute your brand to fit it, the tool isn't right. The feature list isn't the question; the brand fit is.

We trust manual processes longer than most

A spreadsheet maintained carefully by a present founder beats SaaS managed indifferently. Don't automate what you don't have time to understand.

We prefer two simple tools to one big platform

Stripe plus a careful spreadsheet, well-integrated, often beats a SaaS MLM that does both badly. Optimize for what you'll touch every day.

We avoid platforms that watermark distributor experiences

Vendor branding in transactional emails or distributor wallets is a permanent brand tax. Verify removability before signing, not after.

We measure success by churn, not feature usage

A platform distributors stay with for years (even using only 20% of features) is the right one. Feature-rich platforms with high distributor churn aren't.

We treat 500 distributors as the upper bound for our advice

Above 500, scale tools earn their cost and our advice becomes general rather than specific. Below 500, thoughtful tools usually win. We curate within that lower bound.